Did you know that India is one of the largest producer of milk and milk products in the world? Yep, there are lots of cows walking down the street everywhere. No, no, that's not the reason. It was because of The White Revolution in India (a.k.a. Operation Flood).
Amul, which apparently stands for Anand Milk Union Limited, based in Anand (obviously), was formed in 1946. It is the largest food brand in India now, and its success was pretty much backed up by The White Revolution.
|Patel and Gandhi in 1940 |
(photo from Wikimedia Commons)
Anyway, Amul seems to have a very interesting three-tier operation model: 1) village level (milk collection), 2) district level (milk procurement & processing), and 3) state level (product and marketing). And, it was also made into a movie called Manthan in 1976. Amul is not just a butter company, it carries the Indian history. Truely amazing story!
Btw, the cartoon character of a cute girl that caught my eyes immediately is called "Amul Baby." She has been a mascot character for Amul since 1966!